See the See - John Berger

In 1971, John Berger and producer Michael Dibb created the series Ways of Seeing for the BBC television channel. This series was a great success at the time. The following year, a book of the same name, the result of a collaboration between Berger, Dibb, Chris Fox, the artist Sven Blomberg and the graphic designer Richard Hollis, was published. It was the typographic vision of irrefutable accuracy created by the latter that would bring the book into the designers' library.

In seven essays, Berger recalls the methods of commissioning Renaissance paintings and thus demonstrates the power of the ruling class. He analyzes the connection between these methods and the development and omnipresence of advertising codes in our contemporary capitalist society. He thus encourages the viewer-reader to question the images that surround him on a daily basis.

It draws on nearly 160 reproductions of paintings and advertising images, and analyzes the treatment of the female body in the history of art alongside our relationships to objects, power and property.